The Power of LinkedIn: Why Your Company Should Be Active on the World’s Largest Professional Network

Executive Business Services has been tapping the power of LinkedIn with our own content and promoting our client’s news.  With over 700 million members, LinkedIn offers an incredible opportunity to connect with professionals in your industry and beyond. In this blog post, we’ll explore the benefits of being active on LinkedIn, the pros and cons, the analytics, and how to get started.

Benefits of Being Active on LinkedIn:

Reach a large and engaged audience: LinkedIn is the world’s largest professional network, with millions of users actively seeking information, resources, and connections. By being active on LinkedIn, you can reach a large, engaged audience interested in your industry or niche.

Build your brand and reputation: LinkedIn provides an excellent platform for showcasing your expertise and thought leadership. By sharing valuable content, engaging with others in your industry, and participating in relevant groups and discussions, you can build your brand and establish yourself as a trusted authority in your field.

Generate leads and sales: LinkedIn offers powerful targeting options that allow you to reach specific audiences based on job title, industry, location, and more. Creating and sharing content that resonates with your target audience can generate leads and sales for your business.

Gain insights and analytics: LinkedIn provides detailed analytics and insights that allow you to track the performance of your content and engagement. This information can help you to refine your strategy and improve your results over time.

Pros and Cons of Being Active on LinkedIn:


  • Large and engaged audience
  • Targeting options
  • Thought leadership and brand-building opportunities
  • Lead generation and sales potential
  • Detailed analytics and insights


  • Time-consuming to create and curate content
  • Can be difficult to stand out in a crowded space
  • It may require a paid advertising budget to reach the desired audience

Analytics and Metrics:

LinkedIn provides a range of analytics and metrics that can help you measure your content’s performance and engagement. Some of the key metrics to track include:

Impressions: the number of times your content has been viewed
Clicks: the number of times users have clicked on your content
Engagement: the number of likes, comments, and shares your content has received
Follower growth: the number of new followers you’ve gained over time

How to Get Started:

Create a LinkedIn Company Page: If you haven’t already, create a LinkedIn Company Page for your business. This will allow you to showcase your brand, share content, and engage with your audience.

Share Valuable Content: Create and share valuable content relevant to your target audience. This could include blog posts, industry news, and thought leadership pieces.

Engage with Others: Engage with others in your industry by commenting on and sharing their content, participating in relevant groups and discussions, and connecting with potential partners and clients.

Analyze and Refine: Use LinkedIn’s analytics and insights to track the performance of your content and engagement. Use this information to refine your strategy and improve your results over time.

In conclusion, being active on LinkedIn offers many benefits for businesses, including a large and engaged audience, lead generation potential, and thought leadership opportunities. While it may require time and effort to create and curate content, the potential rewards make it well worth the investment. As a news release distribution company, Executive Business Services encourages all companies to get active on LinkedIn and engage with EBS to expand their reach and grow their brand.

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