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AI Driven Analysis
In-house multi-agent platform.
FirstLight's agents work together to analyze your content, data, and messaging deeper than standard industry tools, all held in your private and secure Knowledge Vault.
FirstLight
FirstLight
…where
insight
begins
For communications and investor relations teams at publicly traded companies. Gain insight into where your messaging travels, who is engaging, and the conversations it joins.
How do you build a trusted digital presence?
Trust is built through communications, both your company's own and everything said about it. Those exchanges now spread across more outlets, feeds, and search results than any team can watch, and your audience increasingly turns to an AI assistant that searches and reads on their behalf. FirstLight is built to listen to them all for you.
A clearer view of the response
After a news release goes out, the responses keep building and spreading, and the full picture grows increasingly complex. FirstLight follows it, connecting the scattered responses, so you can see how far it reached, if it reached the right audience, and how they reacted.
Agents that work alongside you
The moment a news release goes out, FirstLight's agents are there, enabled by what they know about your company and ready to think it through with you. Together, you work out why people responded the way they did, and how to adapt your messaging to continue growing your brand. Each news release builds on the last, so your targeting becomes more precise every time.
How FirstLight works, in three parts.
Across these three pillars, FirstLight's agents help you see how your communication efforts are performing, and act on it, progressing together.
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Strategic Messaging
Real-time optimization and learning.
FirstLight's agents work alongside you through the response, drawing on your company's history and narrative to help you decide what to say next. The more you engage with the agents, the more targeted and consistent your messaging becomes, everywhere it appears.
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Coming Soon
Creation Space
A choice-enabled, action-based workspace
Where FirstLight is heading: from analysis and strategy into helping you create what comes next, from your news releases and marketing to everything else your company communicates.
Analysis Strategy Creation
After a news release goes live.
After a news release goes live, the standard performance metrics are focused on distribution and reach, and deeper analysis takes extensive effort. FirstLight's agents work together to deliver these advanced insights, with efficiency and in real time.
Every news release scatters its signals across channels, regions, and outlets. FirstLight brings them into one view, through six vantage points.
FirstLight
Join the early group.
FirstLight is opening to a select group of communications and investor relations teams through 2026. Each company gets one-on-one onboarding with the EBS team. If you'd like to be part of the first introductions, leave your details and we'll be in touch.
You can also reach the team directly:
Built for communications and investor relations teams of all sizes.
From micro or macro feedback, you and your team can each pull the specific info you need, and together you sharpen the follow-up.
The first read
Your investor relations lead sees who engaged with the latest news release and where the response is concentrated.
The next message
Your communications team has the metrics and sentiment to refine or redirect what you send out next.
How FirstLight fits into your workflow.
Connecting your news releases
FirstLight fits into your existing workflow, linking with EBS or any dissemination service you use. Then it adds a layer of analysis on top.
Monitoring the response
It follows each news release as it spreads across networks and outlets, into the media coverage and conversation that follow
Building clarity
From a single news release to your whole picture, FirstLight builds clarity with each response that rolls in.
25 years working with our clients.
For a quarter century, both private and publicly traded companies have trusted Executive Business Services with their news dissemination, communications, and regulatory filings. What fosters that trust is the service: careful attention and a team that knows what each client needs and stays with them.
Frequently Asked Questions.
Does FirstLight replace the tools we already use?
No. FirstLight runs alongside the tools your team already uses for news dissemination, investor relations, and filings. It works on what happens after a news release goes out: where your messaging travels, who it reaches, and what that tells you before the next one. Because it sits inside the EBS platform, FirstLight connects directly with all your content and data.
Do we have to move our filing or news dissemination to EBS to use FirstLight?
No. You don't have to move your news dissemination to EBS to use FirstLight. You can use it on its own or with any dissemination service you use, adding its analysis to your news releases, content, and data.
It's also built to connect with the rest of EBS, so the more that runs through us, the more you and your insights benefit.
Is FirstLight just an AI tool that generates content, and how do we know the analysis is sound?
No. FirstLight uses collaborative agents that work alongside your team, weighing what they find from several perspectives with agentic oversight built in, so a prompt starts a process instead of one quick answer. The more context you give it, the clearer the read, and the people at EBS who know your business are ready to support. It shows you what is moving across the signals it tracks, so the judgment stays yours.
Is our data used to train AI models?
No. Your news releases, your audience data, and the analysis FirstLight runs for you are never used to train an outside model, and never shared or sent to any third party for any purpose. FirstLight works only on your own information, to support your analysis.
How is our data kept secure?
Your data sits in its own private Knowledge Vault, separate from any other company's data, and held on local servers. It is encrypted and protected end to end across the entire workflow, never left in plaintext, and EBS does not access it.
Who do we actually work with at EBS?
A dedicated team at EBS, directly. They work with your whole communications side, including investor relations, marketing, web, and social, so everything that speaks for your company stays aligned. FirstLight's agents extend that team's reach, so the people you deal with stay the same.
Does FirstLight work for small or private companies?
Yes. FirstLight works for small and private companies, alongside the publicly traded companies it was first built for. It supports companies listed in Canada, the United States, and internationally, across exchanges including the TSX, TSXV, CSE, NYSE, Nasdaq, and Frankfurt.
How does FirstLight handle confidentiality?
All of your data and content is held in strict confidence, every piece treated with the same care, whatever it is. That is the standard EBS has held for clients for over 25 years.
How long does onboarding take?
There's no fixed onboarding period. You start quickly and go at your own pace, working one-on-one with the EBS team, real people who walk you through it, not a chatbot or a setup you handle alone. You bring in your existing materials as you go. Whenever you're ready, reach out to the EBS team to begin.
What does FirstLight cost?
FirstLight pricing is set company by company for the early group of partner companies. The conversation starts with a short call where we walk through what it looks like for your team.
When will FirstLight be generally available?
FirstLight is open now, with access widening through 2026. Every company gets one-on-one onboarding with the EBS team from the start. If you'd like to join the select group, reach out to the EBS team.