A news release is a brief report of an event, a company’s activity, or other information that the company wishes to publicize. It is usually distributed through news media but can also be delivered by email or company website.
Press releases are typically written in a journalistic style that includes an opening paragraph, followed by the main body of the text, and then concludes with one or more paragraphs about the issuing party. Press releases are often issued in response to breaking news, such as mergers and acquisitions.
Why Does Your Business Need to Write a News Release?
A press release is an important marketing tool for any business because it helps build credibility and awareness of the company’s products and services. It can be used to announce new products or services, promote a special event or provide other relevant information to the public.
Hint: Double-check with the Canadian Press or the Associated Press for writing standards.
What Story Should I Tell?
We should make the story about the people and not the product. The press release is not a sales pitch. If it becomes one, then it will be ignored.
The story should be about someone who uses or benefits from your product or service. They can be an customer or just someone who is in need of what you have to offer.
How Long Should My News Release Be?
The answer depends on what you are trying to convey. If you’re looking for more exposure in your industry, your news release should be longer than if you’re looking to get some quick coverage from media outlets. The length also depends on your target audience – if you’re targeting journalists, it needs to be concise and to the point, but targeting consumers needs to have a more personal touch.
News releases should range between 300-800 words. Be sure to use Use bullet points to break up information and better get key points to your reader.
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